Radical Language and Print Periodicals of the Avant-Garde Dada Movement
This essay examines how the Dadaists used linguistic manipulations and the aesthetics of the print periodical as interventions into conventional forms of visual communication, intentionally confounding their audience.
A portion of the paper focuses closely on Tristan Tzara’s Dada, where the manipulations of visual structures of print began to mimic Dada’s linguistic deconstructions. This new, anarchic visual treatment of the printed page represented Dada’s protest of, rebellion against, and attempted revolution of traditional ways of seeing and communicating, making the core of their messages aggressively political.
The discussion’s key emphasis is the Dadaist’s abrasively novel use of visual narrative, as they rendered words and letters – language’s classical tools – powerless, through untraditional visual treatments. They consciously upturned the relationship between medium and content, using the platform of print as a primary tool for the consciously muddled communication of their rebellious attitudes towards the Bourgeoisie.
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